Blog von Anamackenzie

TikTok's popularity will explode within 2020. Since February 2021, the app has been used daily by over 34 million individuals worldwide. Initially, marketers were dismissive of TikTok, believing it to be nothing more than a one-day social networking craze for dancing children playing around. Still, they now see it as a viable marketing tool. And it's not just them who see it — major brands have reacted to it, with astounding outcomes.

Is your brand already a part of this trend? If that is the case, we'd like to share a few TikTok video concepts with you.
Branded Hashtag Challenge

A branded hashtag challenge was one of the first types of advertising on TikTok. Hashtag challenges gain popularity, assisting businesses in building brand awareness. Additionally, they have a high percentage of involvement – 8.5% — including likes, views, comments, and shares.

The fundamentals are concise:
Film a video or a series of videos.
Use relevant hashtags.
Ask users to produce content around the topic you've chosen.

Here are some examples of possible challenges:

Essential physical a...