6+ TikTok Ideas for Improve Your Business

TikTok's popularity will explode within 2020. Since February 2021, the app has been used daily by over 34 million individuals worldwide. Initially, marketers were dismissive of TikTok, believing it to be nothing more than a one-day social networking craze for dancing children playing around. Still, they now see it as a viable marketing tool. And it's not just them who see it — major brands have reacted to it, with astounding outcomes.

Is your brand already a part of this trend? If that is the case, we'd like to share a few TikTok video concepts with you.
Branded Hashtag Challenge

A branded hashtag challenge was one of the first types of advertising on TikTok. Hashtag challenges gain popularity, assisting businesses in building brand awareness. Additionally, they have a high percentage of involvement – 8.5% — including likes, views, comments, and shares.

The fundamentals are concise:
Film a video or a series of videos.
Use relevant hashtags.
Ask users to produce content around the topic you've chosen.

Here are some examples of possible challenges:

Essential physical activity or dance video
lip-syncing or singing
drawing
reconstructing video scenes, pictures, etc.
a makeover
Popular Hashtags
If you're looking for TikTok ideas but don't feel like beginning a challenge, consider creating a video in favor of a hot topic.

The TikTok concept works for any company. However, while selecting hashtags for video production, ensure that they connect with your brand's identity and beliefs.

How to fire: Be casual and casual, but mindful of your company's brand tone of voice. Additionally, you may add your products in the video, but only when it appears natural and acceptable; avoid imposing your brand on the viewers.
Demonstrate your product in action

If possible, try presenting your product above simply talking about it. Demonstrating your product in action enables you to convey its quality and effectiveness that helps to buy 1000 TikTok followers without much effort..

This TikTok idea is appropriate for any business that serves things or tangible goods, such as cosmetics or electronics.

Concentrate on lifestyle
At times, you'll want to offer your audience a vacation from your goods. Therefore, rather than reviews and how-tos attempt to demonstrate to your visitors the lifestyle they may achieve with the aid of your interests.

The TikTok idea works for any business, but it's especially well-suited for those selling high-ticket items with a long sales funnel.

How to kick: Ensure that your video is genuinely fascinating. You may choose to omit your product entirely, but the audience must realize that this lifestyle would be unthinkable without it.

Post some Backstage Videos

Allowing your audience to see behind the scenes is an excellent practice because it helps businesses create trust.

This TikTok concept works for any company. For instance, food and beverage manufacturers can display their kitchens. Apparel brands can share information on their designer's and sewers' working days. Streaming services and film producers have the option of publishing deleted scenes or interviews with the cast members.

How to shoot: Ensure that everything appears natural as if no cameras were there. However, avoid going into too much detail to avoid losing your audience.

Distribute a Section of Your Event

We became accustomed to online shows and festivals as a result of COVID-19. Therefore, if you're stuck for TikTok video ideas, consider broadcasting a portion of your actual event. Allow your audience to participate without jeopardizing their health.

This TikTok idea is ideal for firms that occasionally attend events, conferences, or groups.

How to shoot: Select the most stunning segment of the show; action over lengthy remarks is preferred. Ascertain that users can comprehend what is occurring on display in the absence of context.