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An SEO expert will review your website; assess the industry trends; and identify techniques to boost your website's ranking in the search engines. The remedies an expert may recommend include more complex solutions like rewriting your entire HTML title tag to fixing internal structural problems that prevent search engines from indexing and crawling your articles and getting quality backlinks from related sites that are ranked higher than you.

An SEO or Search Engine Optimization Expert will also check on your website's meta-tags, keyword density, URL structure, and use of Meta descriptions. This information is important for both optimization and SEO ranking because it helps search engines to understand the purpose of your website. For instance, if your keywords are too frequent, or you have a low density of them, it will not be optimized by the search engines.

On the other hand, if your website's keywords are not frequently used, the search engines will not be able to distinguish between those keywords and the ones they are trying to rank for. In addition, keyw...