Ami to broadcast Paris fashion week show in Times Square , NYC

French fashion brand Ami is to broadcast its Spring Summer 2021 show on a 7,695 sq ft screen in Times Square , New York.

The catwalk presentation are going to be held during Paris Fashion Week on October 3rd and can be streamed in Times Square the subsequent day.

The label's founder Alexandre Mattiussi is assumed to be mostly street casting models for the show, "representing different ages and including people from the label's circle of friends," wrote WWD.

Designers in Paris are in flux deciding whether or to not hold physical shows, because the Paris remains a code red for several travellers and a second lockdown is looming. In America, where so far many stores remain closed, some see Paris fashion week events as irresponsible and criticised Europeans for hosting catwalk presentations with live audiences.

Last week the French government announced new restrictions on gatherings, including curfews and early closure of bars and restaurants.

[Commenting on his decision to carry a physical show](https://fashionunited.uk/news/fashion/ami-confirms-it-will-hold-a-physical-show-at-paris-fashion-week/2020090150662, Mattiussi said: "Presenting during the Paris Women's Fashion Week comes from my desire to privilege a physical show instead of a digital one this season, as nothing carries the emotion sort of a show publicly . i actually feel that, during this period quite ever, we are in need of human connection."