Packaging today is not just a material to wrap a particular product, instead is a presentation of a product in a particular manner. It is a basic need of manufacturers and retailers to survive in the market for long-term, via creating a long-lasting impression. It provides an opportunity for home manufacturers to build up their own brand. I am sure you've gone through some supermarkets and malls where you've noticed a wide variety of product packaged in a completely different manner? Do you know why is this done? Let me be very clear. Just like you got attracted towards a product after looking at its packaging and stopped a while at the shelf to check-out the product, in the same manner, others also do. This is why companies today focus more on attractive and appealing packaging solutions and consider this more as an opportunity to expand themselves.
Importance of Packaging
Beautifully designed and entirely decorated packaging boxes are the need of market today. This is due to the huge competition in the market where manufacturers and retailers are failing to sell-out their items in the same amount as they used to. The wide variety of similar items has increased, i.e. every item presented on the shelves seems to be the same. In such a situation, custom packaging boxes play a key role. These not only create a difference among the others positioned on the shelves but seek the attention of the major targeted audience and making the decision to purchase quick and easy for the buyers. The mind of the buyer can also be changed entirely with an extremely unique, yet elegant packaging solution. Halldor Laxness, a famous poet and writer from Iceland explained the importance of packaging in one line, "My motto is strong packaging, clear addressing."
Other than providing the coverage to the product, these custom boxes offer extensive security. Not only solid items but all kind of fragile items are also secured within these boxes. The strengthening material utilized in the production of these boxes protects the product and secure its quality. For example, if a food item is packaged or soap is packaged within these personalized boxes, not only they are protected. Instead, their quality is also maintained for a large number of hours.
- Eco-friendly Packaging Boxes
Packaging boxes are either produced out of environment- friendly material or non- biodegradable material. The perception of the buyer has changed with increased land waste within the society. As a result of this, most consumers favor items that are produced out of 100% biodegradable material. The reason behind is that they contribute in reducing the land waste and can be recycled for use again. Most common types of environment- friendly material include; Kraft and Cardboard. Both of them are free from a harmful substance, named toxin. The materials of the box also define its features and the quality. Most customized boxes feature durability and portability.
How Packaging Improves your Brand?
Almost every company (big or small) today uses custom boxes packaging solution that helps create an everlasting impression. Whether one sells out electronics, clothes, books, food, beverages or any other item, a perfectly- designed packaging solution can help in achieving business goals. Following is the answer to "How packaging actually works?"
- Uniqueness to a brand
Packaging boxes when customized with artistic frontage and proper labeling creates an opportunity for a manufacturer or seller to add uniqueness to the product being offered. It further assists a brand in being promoted via cheapest, yet effective way. Cushioning added to the box for the packaging of fragile items further makes it demanding.
- Customized shape, size, and style helps in marketing
Where customized boxes are designed in distinctive shapes, sizes and styles, it becomes easier for a brand to be self- promoted. With highly appealing shapes and styles of custom printed boxes, today companies are getting an edge. This opportunity to the industries has enhanced the lives of product and the re-launch of brands have become quicker and easier.
- Logo stickers and company tags represent quality
Packaging boxes are a great way to leave an impression towards the audience in the targeted niche. With packaging stickers that reflect who you are, also reflects what type of quality you offer. A logo sticker helps your brand in being recognized from far. With items like food, nutritional information printed at the back help buyers in making buying decisions simple. In comparison to, cheaply handwritten stickers reflect the level of your unprofessionalism. Hence, it is recommended to utilize printed stickers and getting them glued on the face of the box. A large shipping box seems to have logo sticker glued to make people recognize the company.
- Innovation attracts the customers
When having customized boxes produced and printed from a renowned and experienced vendor, they contain the power to allure more of the major consumers in the niche, targeted. Custom boxes should not be designed to attract the audience only, instead, it should reflect what category of product can be added, and i.e. it should speak about the product packaged in it. Various finishing options make packaging boxes tempting for the consumers. Some of the popular options include; embossing, die- cutting, window- pane, UV coating, foil stamping, etc. These also reflect the box type, i.e. what product can be added to it.
Most of the companies utilize these boxes to carry- out a special promotional campaign, knowing that this is among the cheapest and the most effective ways. An ideal packaging solution is no doubt difficult to find, but the continuous launch of advanced technologies have made every complex- design possible for manufacturers and retailers. Moreover, when these boxes, after production and printing are shipped flat to the manufacturers, they require no special skills for reassembling. The artistic artwork on the boxes adds a tint of creativity to the box and thereby complements the product packaged inside via enhancing its value. |
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