Blog von allenparker
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von allenparker am 8. Juni 2020 13:22 Uhr · Kommentare: 0
To how much extent the global economy will be affected by COVID-19 is still unknown to us. It will be likely to have some long-term effects on various industries, those relying on B2B. This shows that businesses need to change their B2B marketing strategies during the time of COVID-19. With the competitive landscape increasing, businesses must stay active. So, it's time for businesses to diversify their marketing strategies. Here are some of the tips and tricks on how to make the most out of this situation.
Revaluate Marketing Budget
As recommended by the US Small Administration, businesses must spend about 5% to 10% of their revenue on marketing. However, the figure can change depending on the size and nature of the business. During the coronavirus pandemic, Businesses should stick to this marketing investment rule. Even if the business gets slows down, do not reduce the investment in marketing. Instead, try redistributing your marketing budget more smartly and effectively. For instance, you can cut down your budget on paid advertising as your customer...
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